Monday, February 21, 2022

Marketing wine as "rural"

Homepage for Rural Mendocino Wines

I've been traveling this weekend in nonmetropolitan Mendocino County, California, including both inland parts (the Anderson Valley wine region) and the coastal bits (the town of Mendocino and Fort Bragg). 

Tonight, dining at a restaurant south of Mendocino (the town), the red wine by the glass on offer was branded Zosia, a blend of Pinot Noir, Grenache, Carignan and Barbera.  I ordered it and found it slightly effervescent and quite distinctive, so I asked to see the label.  I was delighted to see that the wine is from farther inland Mendocino County than the Anderson Valley--and that is is marketed explicitly as "rural."  Here are the front and back labels:




And this led me to the website for the winery, Rural Mendocino, run by the sons of the Fetzer wine empire.  The text states: 
We grew up in Mendocino County. As kids our days were filled with hiking the beautiful countryside and working in vineyards. Our family started growing winegrapes here in 1958, and later founded Fetzer Vineyards. In the mid 90’s we began building the MasĂșt properties throughout Mendocino County, where we farm vineyards and raise cattle and hay crops on nearly 5000 acres. Our ranches are rural, and we love working with our hands creating something from farming.

Rural Wine Company was founded because we wanted to showcase the incredible fruit across this beautiful county, a place we love and call home.

    Ben and Jake Fetzer, third generation

Kinda' cool to be marketing a product like wine as "rural," though we see many other products marketed that way.  Certainly, throughout California, tons of wine grapes are grown in rural regions, including parts of Amador, Calaveras, El Dorado, Placer, Mendocino, Sonoma, Napa, San Luis Obispo, Santa Barbara, Monterey, Santa Clara, and Nevada counties, just to name a smattering.  A great deal of those grapes are also made into wine in the same places.   

6 comments:

Melissa said...

I lost my job few months back and there was no way to get income for my family, things was so tough and I couldn't get anything for my children, not until a met a recommendation on a page writing how Mr Bernie Wilfred helped a lady in getting a huge amount of profit every 6 working days on trading with his management on the cryptocurrency Market, to be honest I never believe it but I took the risk to take a loan of $1000. and I contacted him unbelievable and I was so happy I earn $12,500 in 6 working days, the most joy is that I can now take care of my family I don't know how to appreciate your good work Mr. Bernie Doran God will continue to bless you for being a life saver I have no way to appreciate you than to tell people about your good services.
For a perfect investment and good strategies contact Mr Bernie Doran via WhatsApp :+1(424)285-0682 or Telegram : @Bernie_doran_fx or Email : Bernie.doranfx01@gmail.com

Mattew Roland said...

A lot of People fall for various frauds always and do not consider the fact that they can get assistance for this. Spyhost cyber security company is truly the best tech pro to help you recover your stolen funds as well as monitor your suspected cheating partner’s devices as many other cyber security issue you might need help with. You may have already be scammed by an imposter or an unregulated crypto broker, but this does not mean that you should just ignore it and try to go on with your life. This is not something you are going to forget overnight and it may affect you in a lot of ways. The good news is that with the technology that we have today, it's a lot easier to get assistance after falling for this type of scams. It is actually possible for crypto fraud victims to get their money back after being scammed. The secret is that you should just know where to find the right assistance for this scams. I went through similar situation as i was scammed of my retirement funds of $305,000 and fortunately I met a hacker who helped me out, be rest assured your lost or stolen funds will be recovered back to either your wallet or bank account depending on how you want to receive it. Contact Spyhost Cyber Security company through their email address at (Spyhost@cyberdude.com) if you are in a similar situation.

Jude Ike said...

I sincerely appreciate GEO COORDINATES HACKER for your efforts in helping me recover my lost funds. Although losing bitcoin can be demoralizing, there is still hope for recovering what is legitimately yours with GEO COORDINATES HACKER. I learned some valuable lessons. It’s important to approach recovery services cautiously and do thorough research before trusting anyone with your assets. Trustworthy recovery services will provide clear information, have a solid reputation, and offer transparent communication. When selecting a recovery service, it's essential to consider their track record, expertise, and testimonials. GEO COORDINATES HACKER has got all it takes to assist you in recovering your lost Funds/Bitcoin only if you let them come to your aid. You can easily contact him through Email; geocoordinateshacker@proton.me.
geovcoordinateshacker@gmail.com

Larissa Robin said...

I would strongly encourage you to either avoid cryptocurrency trading entirely or invest very cautiously if you are unfamiliar with it. In an effort to boost my earnings, I was forced to put a sizeable portion of my life savings on a forex platform, but I ultimately lost more than 43,000 USD. After investing and making money, I was not permitted to withdraw my money. I tried contacting customer care via letter, but it didn't work, so I knew I had been scammed. Fortunately, I found a legitimate retrieval organization named CyberPunk Programmers. I came across an identical online review of CyberPunk Programmers and their capacity to help me restore my pilfered funds. I was lucky enough to catch their attention when I reached out to them, and they helped me get my money back within 48 hours. So, you've found yourself in the unfortunate situation of losing access to your precious bitcoins. Fear not, as there are solutions out there to help you recover what's rightfully yours.They also have a website cyberpunkers dot org. Bitcoin, the beloved digital currency of the internet, come with their fair share of security challenges. From forgotten passwords to malware attacks, the threats to your bitcoin holdings are real. Losing access to your bitcoins can be a nightmare, but with the right help, you can navigate through these challenges and emerge victorious. Losing access to your bitcoins isn't just a small hiccup in your digital life. It can have significant financial ramifications, not to mention the emotional toll it can take. Your bitcoins represent your hard-earned money or investments, and losing them can be devastating. That's why it's crucial to act quickly and seek professional assistance for recovery. When it comes to recovering lost bitcoins, DIY solutions may not always cut it. Professional assistance from experts who understand the intricacies of blockchain technology and security protocols is key. Trying to recover your bitcoins on your own could potentially make matters worse. That's where organizations like CyberPunk Programmers come in to save the day. As its stands, CyberPunk Programmers are the real deal. Email them at:cyberpunk at programmer dot net.

Matteo Gustavo said...

Contact Spyhost Cyber Service if you want to find lost bitcoins and other cryptocurrencies quickly and without wasting time. All you need to do is get in touch with Spyhost Cyber Service if you need assistance recovering your lost or stolen bitcoin, need assistance with your password, trying to get cryptocurrency moved to the wrong wallet address, or your wallet has been hijacked. I fell victim to a binary scam and lost more than $480,000. Thanks to Spyhost Cyber service’s excellent effort the funds I lost were restored. He relies on newly developed computer tools that can recover money in a blink of an eye. Spyhost Cyber Service is credible, professional, reliable and you may reach out to them at any time using the details provided below. Email: Spyhost@cyberdude.com, WhatsApp: +1 (571) 478-7636. Contact them and be sure you will not regret you decision.



William said...

Am short of words for the amazing profit you helped me earn in just a week with cryptocurrency strategy am so sorry I doubted at the beginning, I invested $200 and earn $2,500 in just one week, and kept on investing more, today I am financially successful, you can contact him via email: carlose78910@gmail.com
Via Telegram: (+12166263236)
I advice you shouldn't hesitate. He's great.