Farm Aid in NYC?

As the New York Times reporter writes, for New Yorkers, the family farm might as well be a potted plant, but NYC is full of people who eat. So, in a turn that reminds us of the symbiotic relationship between city and county, the Farm Aid concert will be in New York City for the first time in its 22-year history. We've been talking about urban use of the rural. Is this a rural use of the urban?