Back-to-the-land has come...back?

Barn in Benton County, AK. Credit: Lisa Pruitt (2011)

If you're a young woman on TikTok, the algorithm likely feeds you some flavor of "tradwife" content. Names like Nara Smith and Hannah Neeleman have become household names among twenty-somethings in the last few years. These women use their online platforms to play out a fictional reality of subservience to their husbands on gorgeous rural acreages, all while raking in millions from sponsorships and $70 bone broth powders. They espouse live simple, pared-down lives, cooking everything from scratch for a big, happy family, while finding time to spend their afternoons barefoot in the grass. They want you to believe that their life is good, and that more young women should aspire to be homemakers and homesteaders. 

These young women are the most visible group of young people promoting a modern "back-to-the-land" movement. They often root their desire in religion and "traditional" roles of men and women. Many scholars and commentators criticize the tradwife movement, saying it is regressive and uninformed. You can read excerpts of an New York Times article about modern "rural" aesthetics centered in patriarchy here. While some of the criticism rings true, this practice isn't new. Americans have demonized processed foods and dreamt of homesteading for decades. Back-to-the-land movements have drawn people's attention since their inception, inspiring families with traditional values as well as environmentalists and counterculturalists. 

The origins of back-to-the-land

America began its foray into the homesteading movement with the Homestead Act of 1862, which offered full title to government lands taken from Indigenous tribes to any settler who lived on and improved the land for five years. The back-to-the-land movement, however, originated in the 1900s. 

Many scholars cite Bolton Hall, an American lawyer and activist, as the origin of the back-to-the-land movement. In the early 1900s, he formed the Little Land League, which wanted to make land ownership and homegrown food a reality for low-income New Yorkers. This organization existed to "assist in the acquisition of land and show how to make the best use of it." He allegedly planned a $70,000 endowment for a program that would teach people how to farm and help them purchase the land. His book, A Little Land and Living, extolled the virtues of rural living and explained how to begin to make a living for yourself off the land. 

John Korvola's Homestead in Valley County, ID from the early 1900s. Credit: Jerrye & Roy Klotz, MD under a CC BY-SA 3.0 license.

A group of reformists picked up Bolton Hall's work, arguing that subsistence farming could help white Americans survive during the Great Depression and avoid the dangers of urbanization. Their writings sparked a the "third wave" of back-to-the-land in the 1960s and 70s. The third wave originated from the protest movements of that era, and grew into a "rural antimodern counterculture". As Jinny A. Turman-Deal's article We Were an Oddity: A Look at the Back to the Land Movement in Appalachia identifies, many third-wave participants were driven by non-economic factors: a desire to "leave the rat race" or political and social turmoil in the city. Their migration created a 4.5% increase in West Virginia's population. 

A New York Times article from 1975 posits that these new, young farmers desired hard work and an escape from American capitalism. They generally eschewed tractors and other "labor-saving devices." This movement reached across the country, with people from Maine to Oregon allegedly growing up to 75% of their food in their backyard. While this article states that most farmers relied on their families' middle-class incomes to make this a reality, a 1991 article states that about 48% of participants came from a middle-class background. 

Modern takes on back-to-the-land

Homesteading, a popular part of the back-to-the-land movement, has picked up considerable steam in the last 10 years. A November 2024 report from Fannie Mae shows that interest in rural mortgages has increased almost 80% since the start of COVID-19. Homesteaders of America, a conservative, Christian-adjacent homesteading advocacy group, conducted a poll in 2022 to assess the state of homesteading in America. They found that approximately 50% of their respondents were under 40 years old, and about 50% identified as conservative. Most were employed full-time, making at least 50,000 a year. Over 80% were married.

These findings align with the prevailing modern conception of homesteading. Conservative, young families with enough capital to secure property are the ones moving out to a subsistence farm. While I used the example of tradwives as the group most visible in mainstream media, queer and trans homesteaders utilize social media to share their experiences of living off the land, too. A recent CNN article highlighted some of these influencers, who stated they didn't see homesteading as a "conservative, separatist" movement, but rather a community-centered endeavor to build something they're proud of. 

Regardless of politics, many young aspiring farmers and homesteaders take up homesteading for similar reasons: increased health and well-being, an escape from tumultuous politics, and a desire to be more in touch with nature. These groups face a common challenge: a daunting rural real estate market. A 2022 Study from the National Young Farmers Coalition, however, found that 59% of young farmers stated that finding the land to farm was their biggest hurdle. Young farmers are being outbid by more established farmers, as well as large agricultural corporations. This statistic has been true for decades (as this 2012 blog post explains in an analysis between the United States and Greece). In some communities, leasing from community members or land trusts makes homesteading more accessible. In major cities, organizations exist to help low-income residents urban homestead in community co-ops. 

Homesteading and back-to-the-land movements draw new converts every day. While the media continues to criticize the tradwives from a feminist perspective, we should recognize that their lives resonate with so many young people. So many of the political pressures of the late 60s and 70s exist today: high inflation, declining trust in politics, and foreign wars impacting oil.

Back-to-the-land has come and gone as a desirable life path for over a century. It seems as if proponents, for decades, have thought  it is the cure to all of societies Interestingly, the draws are the same, regardless of politics, though each group seems to try and fit their politics to their reasons. At the end of the day, tradwife or drag queen, some people want to put their hands in the dirt.