New survey shows (some) rural Americans more optimistic than their urban counterparts

The AP reported yesterday on a new survey from the American Communities Project that shows, among other findings, that certain rural Americans--those living in counties the survey designers designate "Rural Middle America" are more optimistic than the average American.  Here's the part of the AP story about rural optimism: 

Rising optimism in rural areas, despite economic anxiety

Rural residents are feeling more upbeat about the country’s trajectory — even though most aren’t seeing Trump’s promised economic revival.

The $15 price tag on a variety pack of Halloween candy at the Kroger supermarket last month struck Carl Gruber. Disabled and receiving federal food aid, the 42-year-old from Newark, Ohio, had hardly been oblivious to lingering, high supermarket prices.

But Gruber, whose wife also is unable to work, is hopeful about the nation’s future, primarily in the belief that prices will moderate as Trump suggests.

“Right now, the president is trying to get companies who moved their businesses out of the country to move them back,” said Gruber, a Trump voter whose support has wavered over the federal shutdown that delayed his monthly food benefit. “So, maybe we’ll start to see prices come down.”

About 6 in 10 residents of Rural Middle America — Newark’s classification in the survey — say they are hopeful about the country’s future over the next few years, up from 43% in the 2024 ACP survey. Other communities, like heavily evangelical areas or working-class rural regions, have also seen an uptick in optimism.

Kimmie Pace, a 33-year-old unemployed mother of four from a small town in northwest Georgia, said, “I have anxiety every time I go to the grocery store.”

But she, too, is hopeful in Trump. “Trump’s in charge, and I trust him, even if we’re not seeing the benefits yet,” she said.

It's important to note that not all rural or nonmetro counties are designated "Rural Middle America", and I'd say the lion's share of the counties in that category are in the Midwest. Many are in Iowa, Indiana, Illinois, Minnesota, Michigan, and Wisconsin, for example, with a few in coastal states, including New York, Washigton and Oregon.  Many nonmetro counties, including my home county in Arkansas are designated "Evangelical Hubs" and others--as in New England--are designated "Graying America."  You can find the cool color-coded map here.  And here's a chart showing the movement in attitudes from all groups.  It shows Native Americans as even more optimistic than "Rural Middle America."   Optimism also rose among other groups associated with rurality, including "Evangelical Hubs", "Aging Farmland", "Working-Class Country" and "Exurbs."   

You can read more about the methodology for assigning counties to the various categories here.