In an effort to combat rural depopulation, small communities across the United States are thinking of inventive ways to encourage relocation. Programs have popped up across the country offering financial incentives to new residents, ranging from down payment assistance to cash stipends. These packages can include anything from free internet service and recreation passes to lunch with the mayor.
An earlier post
on this blog discussed how rural communities are attracting California’s
remote workers to Indiana incentive programs. This post discusses two programs
that have popped up in the last few years since that post that are seeking to
draw folks from all backgrounds to find their new rural homes. Both programs
offer bigger financial incentives than previous programs and specifically reward homeownership.
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| An infrastructure project in Hickman, NE, an hour northwest of Pawnee City. |
One program in Pawnee City, Nebraska, a town of about 900 residents, 90 minutes southeast of Lincoln, attracted considerable media attention last year. As part of their Vision 2030 plan, the city is offering $50,000 in down payment assistance to new home buyers. One video on the program from business news service Morning Brew garnered over one million views.
Over the next five years, the city plans to build 25 houses, multiple apartment buildings, and new community amenities. These projects are set for infill lots already owned by the city, which has helped to reduce costs. The first two houses will be sold for $325,000, significantly higher than the average home price of $116,768 in Pawnee City.
But the buzz has proven to be more than just media hype. The Chamber of Commerce reported receiving 115 applications for the two homes in the first two weeks. To qualify, applicants must make no more than 120% of the Area Median Income (AMI).
Aaron Sawyer, Pawnee City's Economic Development Director, explained to Morning Brew what kind of applicants they are looking for:
The ideal people for these homes that we're building here in Pawnee City would be people that work from home. They can get a lot more bang for their buck to come to a small town like this, in a safe environment, and their same job, and just have a much better lifestyle.
Pawnee City isn't the only place trying to attract the growing number of remote workers to rural areas. Ascend WV is one of the largest relocation programs, covering several rural communities across West Virginia. A partnership between Brad D. Smith, former CEO of Intuit, Governor Patrick Morrissey, the West Virginia Department of Tourism, and the University of West Virginia, this program provides incentives for remote workers to move to the Mountain State for at least two years.
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| Maverick's Bar, located in Morgantown, WV, an Ascend WV community. |
Ascend WV is offering $12,000 cash payments for relocation, paid out in monthly installments over two years. If participants choose to buy a home at any point in their two years, the remaining money can be paid out as a lump sum for a downpayment or other home-buying expenses. The program also offers free outdoor recreation and gear rentals, access to coworking spaces, professional development through West Virginia University, and exclusive social events.
The program seeks to grow West Virginia's economy while helping remote workers find a community to call home and get involved in. West Virginia recorded the ninth-worst job growth of any state coming out of the pandemic, and post-COVID corporate investment has been concentrated in wealthier-than-average counties. This program could drive spending and tax revenue to more remote locations, like New River Gorge.
Ascend WV complements First Ascent, a program to support recent graduates of West Virginia University and avoid brain-drain.WVU Today reported that as of September 5, 2025,
[B]oth programs have drawn nearly 65,000 applicants, relocated upwards of 950 new residents, and kept 60 graduates in West Virginia, boasting above a 96% retention rate. Notably, 38% of participants also are West Virginia homeowners.
It remains too early to tell if these relocation programs are enough to meaningfully combat rural depopulation over the long term. However, these programs have proven incredibly popular and created significant online chatter. Attracting remote workers could pay off considerably, as they are able to increase the tax base and drive up consumer spending, without taking much-needed jobs away from residents.
The gain isn't solely with the rural community, however. Young people with remote jobs report feeling less happy and engaged in their communities. These programs, especially those that offer social engagement and recreation opportunities, can help people find their place in the world. As twin crises of affordability and loneliness impact young Americans, programs like these may offer a chance for rural areas to revitalize community, reverse demographic trends, and shore up tax revenue.
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